Every business need a website. I should rephrase... Everyone need a website. Whether an e-commerce for your product retail or an e-portfolio for your creative ideas, you've come to the right place.
Everyone nowadays carry a mobile device in their pocket, that's why you should leverage this technology to spread the message about your business. A mobile app is a great idea to pair along with your existing website.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.